For Good - Advice & Consulting is an independent practice founded by Amy Wolf, focused on thoughtful brand building and strategy for nonprofits, CSR programs and mission-driven partners.

I started For Good to help mission-driven work show up with clarity and cultural relevance—so great causes and initiatives earn attention and trust, and turn it into lasting impact.

My Focus

I work at the intersection of brand strategy, entertainment and cultural engagement, cause marketing partnerships, and social impact—helping organizations and individuals shape initiatives that are both meaningful and effective.

Over the course of my career, I’ve partnered with leading nonprofits, companies, and talent to develop campaigns, partnerships, and activations that drive awareness, engagement, and real-world impact. My work spans brand positioning; entertainment and cause marketing partnerships; celebrity engagement; and philanthropy guidance. You can learn more about my experience on LinkedIn.

I bring a collaborative approach to every engagement—grounded in strategy, informed by culture, and tailored to each client’s goals and values. I believe the most effective work is rooted in clarity, integrity, and purpose, and that doing good thoughtfully and authentically leads to stronger brands and better outcomes.

If you’d like to work on a project together, I’d love to connect.